Founded in 2016, the PaliRoots mission is to bring awareness to the world about the Palestinian culture by crafting specialty products inspired by its people and identity.

The outcome? An entirely new generation of Pali Gear was born, inspired by the land and culture of Palestine, catching the attention of Palestinians, supporters, and celebrities worldwide.

Many people have never been to Palestine, Palestinians and others alike. Yet, there is a deep care and admiration that extends around the globe for the Palestinian identity.

PaliRoots is founded by sibling-duo, Hussein and Aminah Musa in San Diego, California. Growing up their grandfather always instilled love for Palestine in their hearts.

Giving back is at the core of what they do. They led a community of over 2M+ people worldwide to support crucial fundraisers for families and children in Palestine. This has enabled them to donate over $3.4M to families and children in Palestine.

They have won numerous awards including Forbes Middle East: Top 40 Women behind Middle Eastern Brands and named the Top 100 start-ups by The Center for Global Muslim Life.